Analysis: Auto destruct: the curious case of the flaming Mercedes (…not to mention the Audis BMWs, Porsches & VWs)
Who (or what) is behind Berlin’s bonfire of the coupés? This time, it was Porsche lighting up the night with its flames. A high-spec Cayenne, freshly waxed with all the extras. Its owner had parked it outside his apartment around midnight on the 21st September. By ten to five in the morning, it was just…
Upcoming: Spiegel, advertising and social media campaigns to spearhead German release
Outlaws Inc will be released on 30th September in Germany. The book’s German title is Tödliche Fracht – das heimliche Geschäft mit Waffen und Drogen (“Deadly Cargo – the secret trade in weapons and drugs”). German publisher Ullstein/Econ is supporting the launch with advertising, a social media campaign and campaigns in Spiegel Online. as well as traditional press…
German edition is riveting. Literally.
The German cover is a thing of rare, embossed ‘rivets-and-metal’ beauty
What’s German for ‘Outlaws Inc’?
The answer, of course, is “Tödliche Fracht”. OK, lie. But…