Upcoming: Spiegel, advertising and social media campaigns to spearhead German release
Outlaws Inc will be released on 30th September in Germany. The book’s German title is Tödliche Fracht – das heimliche Geschäft mit Waffen und Drogen (“Deadly Cargo – the secret trade in weapons and drugs”). German publisher Ullstein/Econ is supporting the launch with advertising, a social media campaign and campaigns in Spiegel Online. as well as traditional press activity, serialisation and review opportunities, and a German-language press tour by Matt in October. The title is Econ’s priority launch for the season, and takes up the first five pages (including the cover) of the season’s catalogue, viewable as a PDF here: Econ_2_2011_Vorschau, or downloadable as a page-turner here.
Translated into German by Christoph Bausum, and with photos by Matt himself, Canadian reporter Doug McKinlay and others, the book appears with a special metallic, embossed cover to resemble the grey, riveted metal sides of the smugglers’ Soviet-era Ilyushin planes.