Month: July 2011

Analysis: Black PR, white noise: How grey goo is killing the news media (and the news media doesn’t seem to mind).

This is a post about a systemic failure in our media organisations when it comes to reporting, and it has nothing to do with Rupert Murdoch or plagiarism.   It starts in Soho and ends in Syria. If you’re a journalist, you’ll probably know it already, so apologies – though a couple of events recently,…

By mattpotterthewriter 31st July 2011 Off

Upcoming: Spiegel, advertising and social media campaigns to spearhead German release

Outlaws Inc will be released on 30th September in Germany. The book’s German title is Tödliche Fracht – das heimliche Geschäft mit Waffen und Drogen (“Deadly Cargo – the secret trade in weapons and drugs”). German publisher Ullstein/Econ is supporting the launch with advertising, a social media campaign and campaigns in Spiegel Online. as well as traditional press…

By mattpotterthewriter 30th July 2011 Off